Company Interview / AI isn't the media's best friend

Anthony Caruana from Media-Wize addresses concerns about using AI in marketing and advertising. He states that input data can enter AI’s large language models, potentially exposing confidential information. Anthony emphasises caution when handling sensitive data with AI tools.

Anthony highlights the risk of using public AI systems like ChatGPT, suggesting companies consider building their own AI tools for better security. He advises organisations to educate teams about the implications of sharing information with AI to avoid unintended leaks.

Anthony notes the importance of not solely relying on AI for accuracy, urging businesses to validate AI-generated content. He stresses integrating AI into privacy policies and suggests bringing AI tools in-house to enhance cybersecurity and data protection.