Company Interview / Glow up: Adore Beauty's foray into bricks and mortar

Adore Beauty has opened its first physical store at Melbourne’s Westfield Southland, marking a shift after 25 years as an online-only business.

For H1 FY25, the company is flagging strong financial performance, with a projected 94% increase in EBITDA to $4.6 million, and a 118% rise in EBIT to $2.7 million. Revenue is tipped to grow 2.3% to $103 million, while gross margin reached a record 35.9%.

The company also ended the period with a healthy cash balance of $11.7 million, signaling positive momentum in its refreshed strategy.