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Company Interview / How companies can future-proof their data & AI strategies

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How companies can future-proof their data & AI strategies

Company Interview18 Jun, 2025

Arsalan Tavakoli from Databricks shares insights on AI adoption, stating it's not uniform globally. While China integrates AI rapidly, Australia is also embracing AI in various sectors. Databricks serves over 15,000 customers, including NAB (ASX: NAB), Virgin Australia (ASX: VAH), and Seven West Media (ASX: SWM), using AI for fraud detection and personalisation.

Arsalan mentions AI enhances productivity yet measuring the impact remains challenging. He highlights how AI accelerates tasks like coding and customer service, but quantifying these gains is complex. Organisations are realising AI's potential but face challenges keeping up with its rapid evolution, affecting adoption rates in some industries.

To navigate AI's fast-paced development, Arsalan suggests using platforms like Databricks. These platforms allow enterprises to own their models and data, facilitating the use of the latest advancements without being tied down. This approach aids in effectively harnessing AI while ensuring adaptability to future innovations.

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