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NobleOak Life is seeing rapid expansion as it aims to become a $1 billion life insurer within the next decade. Anthony Brown states market share gains stem from strong growth in new direct business and through advisor products, growing at rates above 12%.
Brown says technology and AI are core to scaling with minimal legacy systems. AI has already improved quality assurance and productivity, with plans to integrate more advanced, customer-facing automation. Brown points to robust financials, including a net profit and premium increase of over 20% last year, and a capital adequacy multiple near 190%.
Looking ahead, Noble Oak is set to expand into direct wealth with the pilot product Wealth Maximiser and launch the Futura advised product. Regulatory risk and prudent capital management remain priorities as the business explores new territories.
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