Company Interview / OMG! Matcha momentum means business opportunities

Key takeaways:

OMG Group signs exclusive five-year matcha supply deal with Sendai 350,000kg of ceremonial-grade matcha secured annually Focus on innovative products in OMG Milk and Blue DinosaurAleksic sees robust growth outlook for Australian and export matcha markets

Australian health and wellness food company OMG Group (ASX:OMG) has made a significant move in the global wellness market, sealing a five-year exclusive seller and distribution agreement with Japanese matcha producer Sendai. Alex Aleksic highlights this partnership will see OMG Group supplied with approximately 350,000kg of premium ceremonial-grade matcha annually, catering to soaring global demand as matcha continues its rise in popularity, particularly among younger consumers.

Aleksic outlines that matcha, a derivative of green tea, is prized for its extended energy effects compared to coffee, making it an in-demand ingredient across wellness and food service sectors. OMG Group aims to capitalise on this market trend by blending matcha into products under its two established brands: OMG Milk and Blue Dinosaur, the latter specialising in health and protein bars. Aleksic notes Australia’s matcha market potential is promising, with global figures potentially reaching $7.3 billion by 2030, and describes the deal with Sendai as a strategic opportunity to meet growing demand without incurring premium ingredient costs.

OMG Group is close to break-even after two and a half years of transformation, having grown critical mass and expanded distribution for its OMG Milk and Blue Dinosaur ranges. Aleksic sees the addition of matcha as a major growth catalyst for local and future export opportunities.