Company Interview / oOh! That's good revenue

Cathy O'Connor from oOh! Media (ASX:OML) notes that out-of-home advertising is thriving, noting an 8% growth last year. Despite economic challenges, the company reported a 14% revenue increase this year, capitalising on shifts from traditional media channels.

Cathy points out the success in offsetting the loss of a major contract by securing $68 million in new deals. The Rio initiative, aimed at retail media, is gaining traction, with significant contracts underlining its value to retailers. This move supports the company's strategic growth pillars.

Cathy states oOh! Media is streamlining operations, achieving significant cost savings. The focus is on leveraging their asset base and new measurement systems to enhance marketing approaches. Projects expanding footprint in Sydney and Melbourne are top priorities, alongside retail media.