Company Interview / Prime builds a stable of brands to match growth ambitions

Simon Madder, CEO of Prime Financial Group (ASX:PFG) shares insight on Prime's acquisition of Lincoln Indicators, a move to enhance capabilities in investment research and management. Simon says the two companies complement each other, extending services to a wealth management segment growing at 9% annually.

Madder describes the merger as a deep integration, valuing founder leadership and expresses Prime's commitment to leveraging the Lincoln Indicators brand, which has been a staple for its 3,300 high-net-worth clients. This merger aims to expand value add-ons for Prime clients.

Simon outlines Prime's (ASX:PFG) ambitious growth targets, with a goal of reaching $100 million in revenue by FY28, fuelled by both organic growth and strategic acquisitions. He notes Prime's dividend-paying history and commitment to providing comprehensive financial services under one roof, aiding both business owners and high-net-worth investors.