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Company Interview / Tracking Success: Life360’s revenue surge & growth plans

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Tracking Success: Life360’s revenue surge & growth plans

Company Interview28 Feb, 2025

Co-CEO of Life360 Chris Hulls says the company reported significant growth in Q4, marking a 33% increase in revenue to $115.5 million. Subscription revenue rises 32% reaching $79 million. The company eyes $450-$480 million consolidated revenue for full year 2025.

Life360 expands with a pet tracking feature, aiming to protect families at all life stages. Chris emphasises their unique first-party location data and new fintech acquisitions to enhance targeted advertising and indirect revenue, potentially surpassing subscription revenue.

Amid questions on competition from Apple and Google, Chris stresses Life360’s family-focused approach, strong Android presence, and continuous innovation in geo-location services. He envisions a future with substantial growth, noting the company’s robust user base and potential market space.

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Tracking Success: Life360’s revenue surge & growth plans - Ausbiz Capital