Company Interview / Viva le expansion!

Harry Konstantinou , CEO and MD of Viva Leisure (ASX:VVA) shares the company's vision to establish itself as Australia's most scalable fitness ecosystem. Harry highlights Viva's (ASX:VVA) transformation since listing in 2019 with 29 locations to now operating 480 sites and attracting 600,000 members weekly.

Harry mentions Viva's (ASX:VVA) comprehensive approach, spanning health clubs to yoga and cycling studios, which aligns with enduring fitness trends despite external changes. Post-Covid, the fitness industry shows resilience, with Viva recording robust member returns and revenue growth.

On expansion, Harry explains Viva's strategy, including technology-driven integrations and franchise growth in Asia. With 20-22% market penetration in the US and 16% in Australia, there's room for development, especially in Asia. Viva plans further expansion to increase market penetration.