Company Interview / Who's calling? Amaysim announces new acquisition

Virinder Nath from Amaysim shares excitement about acquiring Circles.Life's Australian customer base, aiming to integrate 150,000 users into their ecosystem. Virinder highlights Amaysim's focus on customer-centric innovation and growth, both organic and inorganic.

Virinder notes Amaysim's robust acquisition history, stating that the Circles.Life deal marks their fifth acquisition. He mentions Amaysim's use of the Optus network, ensuring Circle's customers will enjoy 5G services. The acquisition aligns with their goal of offering affordable freedom to more Australians.

Virinder describes the competitive telco market as saturated, yet growing, especially for tier-two MVNOs. Amaysim distinguishes itself with value propositions like no-contract plans and superior customer service. According to Virinder, research shows that nine out of ten Amaysim customers recommend their services.